Active Safety Technology from Chevy Stars in a Parody of Horror Movie Trailers

Chevrolet's Active Safety Technology
The Malibu features Chevrolet’s Active Safety Technology.

Driving doesn’t have to be a scary experience. Not when you have active safety technology like the kind found in the latest lineup of Chevrolet vehicles. Chevrolet has recently developed a creative way to advertise that safety technology.

According to a Chevrolet press release, Chevrolet’s Active Safety Technology is now on display in a clever new parody of horror movie trailers.

Based around the idea of the audience warning characters in horror movies not to make unsafe decisions, the advertisement shows how the active safety technology featured in the Chevrolet Malibu and Cruze warns drivers of unsafe conditions.

In order to capture the feeling of a horror movie, Chevrolet brought in famed director Sam Raimi, the mind behind the Evil Dead series. We’ve come a long way since the 1973 Oldsmobile Delta 88.

“We continue to look for unexpected, attention grabbing ways to tell our story,” said Paul Edwards, US vice president of Chevrolet Marketing. “With this trailer, we have thrown a twist into that quintessential, edge of your seat horror movie moment to highlight the comprehensive suite of available active safety technologies in our new Malibu and Cruze.”

Be sure to see the creative trailer when it comes to a theater near you!

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Dealership Repair Service – 3 Reasons Why to Use

dealership repair service
Why should you use a dealer repair service? Find out more!

When it comes time to service your vehicle, you want to take it to a team that can offer the best repairs and tune-ups available. As helpful as local repair shops can be, when it comes down to it, a dealership repair service may be your best option. Here are 3 reasons to use a dealership repair service.

  1. They’ve Got the Parts

OEM (original equipment manufacturer, like Chevy) parts can often be difficult for service shops to obtain. However, at dealerships, most OEM parts for your vehicle are readily available so that you can get the exact part you need.

  1. They’ve Got Trained Technicians

Before any service member at a dealership begins to work on your vehicle, they have to undergo a rigorous certification process. This way, you know that they know what they are doing!

  1. They’ve Got Top-Notch Facilities

When it comes to technology, dealership service centers are more often than not better equipped than independent shops. The service centers include some of the best technology for vehicle maintenance and repair.

Next time that you need work done on your Chevrolet vehicle, take it to Amesbury Chevrolet’s dealership service center! If you’d like more information, check out our online service department website.

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