Chevrolet’s Teen Driver Technology Reassures Parents

Teen Driver technologyIf you’re the parent of a teenager who can drive or is in the process of getting their driver’s license, then you know how flat-out terrifying it can be to watch them forge their own path behind the wheel. But if you want some extra reassurance, Chevrolet has your back. Many newer Chevy vehicles either come with or have the option of the brand’s new Teen Driver technology. This innovative system allows parents to keep an eye on their teen from a distance.

Statistics show that many teens drive without seatbelts, are more distracted when driving, and speed more – which can make driving a hazardous experience. With Teen Driver, parents can set up their child’s vehicle to send their smartphone alerts when they are driving over a restricted speed, as well as granting them the ability view a vehicle “report card” that tells parents how far a vehicle has traveled. Additionally, volume can be restricted, blocking your young driving from turning up their music over a certain limit.

Chevrolet’s Teen Driver technology grants parents the ability to step back and give their child room to grow in their independence while still taking a hands-on approach to their safety. If you’re interested in the Teen Driver system, come to Amesbury Chevrolet today for more information.

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Active Safety Technology from Chevy Stars in a Parody of Horror Movie Trailers

Chevrolet's Active Safety Technology
The Malibu features Chevrolet’s Active Safety Technology.

Driving doesn’t have to be a scary experience. Not when you have active safety technology like the kind found in the latest lineup of Chevrolet vehicles. Chevrolet has recently developed a creative way to advertise that safety technology.

According to a Chevrolet press release, Chevrolet’s Active Safety Technology is now on display in a clever new parody of horror movie trailers.

Based around the idea of the audience warning characters in horror movies not to make unsafe decisions, the advertisement shows how the active safety technology featured in the Chevrolet Malibu and Cruze warns drivers of unsafe conditions.

In order to capture the feeling of a horror movie, Chevrolet brought in famed director Sam Raimi, the mind behind the Evil Dead series. We’ve come a long way since the 1973 Oldsmobile Delta 88.

“We continue to look for unexpected, attention grabbing ways to tell our story,” said Paul Edwards, US vice president of Chevrolet Marketing. “With this trailer, we have thrown a twist into that quintessential, edge of your seat horror movie moment to highlight the comprehensive suite of available active safety technologies in our new Malibu and Cruze.”

Be sure to see the creative trailer when it comes to a theater near you!

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