Driving doesn’t have to be a scary experience. Not when you have active safety technology like the kind found in the latest lineup of Chevrolet vehicles. Chevrolet has recently developed a creative way to advertise that safety technology.
According to a Chevrolet press release, Chevrolet’s Active Safety Technology is now on display in a clever new parody of horror movie trailers.
Based around the idea of the audience warning characters in horror movies not to make unsafe decisions, the advertisement shows how the active safety technology featured in the Chevrolet Malibu and Cruze warns drivers of unsafe conditions.
In order to capture the feeling of a horror movie, Chevrolet brought in famed director Sam Raimi, the mind behind the Evil Dead series. We’ve come a long way since the 1973 Oldsmobile Delta 88.
“We continue to look for unexpected, attention grabbing ways to tell our story,” said Paul Edwards, US vice president of Chevrolet Marketing. “With this trailer, we have thrown a twist into that quintessential, edge of your seat horror movie moment to highlight the comprehensive suite of available active safety technologies in our new Malibu and Cruze.”
Be sure to see the creative trailer when it comes to a theater near you!